Ah, Tumblr, land of possibility. Where large fandoms become generational phenomenons, and unlikely smaller ones explode into supernovas of animated gifs. And where, if you’re a misunderstood satire that initially garners a bevvy of outraged responses, you can spawn a full-fledged internet meme-turned-actual fandom in less than 24 hours. It all started when Tumblr user beekkake, perhaps in response to recent sexist trends across the internet (such as these takes on the female audience for The Avengers), decided to mock the “me v/s THAT WHORE” dichotomy that pop culture, even geek culture, expects girls to participate in and perpetuate. In other words, using proper tumblrspeak, she made a cute picture that got taken out of context with amazing results.