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See, that’s what the app is perfect for.

Sounds perfect Wahhhh, I don’t wanna
LEGO is still, to this day, heavily invested in boys. They are the primary focus for both the majority of the sets and the advertising. Instead of returning to the old unisex approach, LEGO decided to corral girls off from the main LEGO line altogether. They now make Disney Princesses, Elves, and Friends sets that are aimed at girls, to the detriment of boys who are put off by all the pink. Those delightful plastic bricks have gone from a unisex toy to highly gendered one.

Minifiguring All My Feelings out About LEGO: My Problematic Fave (x)

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Originally posted by angulargeometry

lego toys gender feminist feminism sexism gender egalitarian disney princess minifigs
themarysue
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LEGO Reveals Unlockable Characters in LEGO Avengers, Including Whitewashed America Chavez

America Chavez in a video game? Hell yeah! A LEGO video game? Okay, sure! Hella whitewashed? Ye--wait, no... what?
themarysue

You were this close, LEGO.

themarysue

UPDATED: LEGO has announced they will be “adjusting her hair & skin to accurately reflect her heritage!”

america chavez lego avengers lego avengers comics marvel gaming
In the intervening decades was a significant push on Lego’s part to corner the audience for boys toys. This meant associating their brand less with abstract ideas like “creativity” and more closely with fighting aliens, knights in castles, and cowboys; a minimum of female minifigures; eliminating actual children from their ads in favor of adult male voiceovers. Lego is entirely complicit in creating an environment where their toys are shelved in boy isles and not in girl isles in toy stores. The trouble for them now is one that many companies in the toy industry are facing: they want a larger share of the girl toy market. Note I said “larger.” These are massive companies with well funded research divisions. They know that girls buy toys that are “for boys.” Because of how our society prizes masculinity and denigrates femininity, girls have a much easier path to embodying aspects of masculinity than boys have in embracing aspects of femininity. And that means that the line companies have to walk is harder, though no less cowardly: they have to find a way to make Lego products for girls without creating a perception that Legos are a girl toy. Because if a toy is gendered female, far, far fewer boys will buy it than girls will buy male-associated toys.
Girl in What it is is Beautiful Lego Ad Interview | The Mary Sue
Source: themarysue.com Lego Lego Friends toys gender
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These Portal Lego Sets Could Be a Real Thing, If You Want Them To Be

How do we love you, Cuusoo, Lego’s crowd sourced solution for getting fan designed sets made? Let us count the ways: official Minecraft Legos, Limor Fried… and now, Portal Legos. Look at this stuff, put together (literally) by a group called Team Jigsaw, in their pitch to make Portal Legos a reality if the internet can summon enough votes.

See more pictures!

Source: themarysue.com Lego legos Portal Portal 2 Cuusoo